The main colours in the poster are all dark. The deep blue looks like a night camera, this gives it a real life effect and makes it more frightening. The red text stands out against the black background. Red suggests danger and blood giving it the horror theme. It is also good that they have used such a bright colour against a dark colour as the title now stands out and people will be drawn to it. The main figure in the poster is of a dog barking at a slightly opened door and a baby standing up in his/hers cot. Although we cannot see anything at the door we know that this must be a ‘paranormal’ event taking place as we know dogs can sense spirits and abnormal events. There is also a shadow on the floor of someone standing at the door although there is nobody there. We can also see a mirror in the poster, in the mirror you can see the reflection of the dog and you can see the cot, however the baby is not in it, this could represent that something (a spirit) wants the baby. A persuasive technique on the poster is a critics review on the film, “your sleepless nights are about to return”, this statement made by a critic will persuade people to go and see the film who like horrors as they go to see horrors to get a rush of fear. “The most anticipated horror event of the year”, this quote on the poster suggests that the film is not like any other horror film out.
The information is important that is on the horror poster as it shows from a critic you are going to get scared and this is why people go to see a horror. It also says that the movie is coming soon, this shows the readers that it is not out yet but to keep looking as it will be out soon.
The poster is effective as it shows abnormal events taking place, e.g. the baby missing in the mirror, this is a type of event that people tend not to see but hear about and they want to see it. The poster communicates effectively with the audience as it states that it is coming soon and also has a critics view on the film written on the poster. The poster is not offensive in any way but it does not state a BBFC age restriction, this could give people underage a false hope to see the film.
The information is important that is on the horror poster as it shows from a critic you are going to get scared and this is why people go to see a horror. It also says that the movie is coming soon, this shows the readers that it is not out yet but to keep looking as it will be out soon.
The poster is effective as it shows abnormal events taking place, e.g. the baby missing in the mirror, this is a type of event that people tend not to see but hear about and they want to see it. The poster communicates effectively with the audience as it states that it is coming soon and also has a critics view on the film written on the poster. The poster is not offensive in any way but it does not state a BBFC age restriction, this could give people underage a false hope to see the film.
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