Teaser Analysis - Paranormal Activity 2

Paranormal Activity 2 Teaser Trailer

We are told the name of the film at the end of the teaser trailer. This is done so the audience have to watch the whole of the trailer to get the name, this will make the audience either wants to see it or not as they have an understanding of what the film is to do with. We are not told any names of who is staring in the film as it has no big actors in due to the footage been from a normal family, this film is showing real footage of what is happening in the house hold. There is little text throughout the trailer as it is more visual images that get the message across to the audience. All the footage is filmed at night so the background is dark, the writing is white so it stands out to the audience. This is important as the audience have to be able to see the writing easy. We do not see any great action in the trailer as the footage is more mysterious, for example, pots moving on its own, dog barking even though there is nothing there.

The music played is footsteps, this noise makes the audience believe someone is somewhere they shouldn't be e.g. someone breaking in, this shows the film is going to be a horror as the thought of having someone in your house and you do not no is scary.

The speed stays the same throughout the teaser trailer as the footage shown is enough to keep the audience focused. The film is not an action horror, it is a horror which shows things happening in a household which is abnormal. The audience will be concentrating throughout the trailer as they will be looking for these abnormal events happening.

The information given to us shows that the audience will be scared and that they will not be expecting what is going to be shown. This makes the audience want to go and see the film as they have been told they are getting what they have paid to see, a horror.

The information about the film is given through the middle to the end of the teaser trailer. This is done so the audience do not get bored, they will be getting information to tell the audience things about the film its self and what the audience can expect. This film is aimed at people in the age range of 15-24. This is the age range that most people would go and see a horror. Also males are more likely to go and see Paranormal Activity 2. This is common in horror films as males are likely to want to go and see horror and action films rather than other genre films.