Poster Analysis- Paranormal Activity 2

The main colours in the poster are all dark. The deep blue looks like a night camera, this gives it a real life effect and makes it more frightening. The red text stands out against the black background. Red suggests danger and blood giving it the horror theme. It is also good that they have used such a bright colour against a dark colour as the title now stands out and people will be drawn to it. The main figure in the poster is of a dog barking at a slightly opened door and a baby standing up in his/hers cot. Although we cannot see anything at the door we know that this must be a ‘paranormal’ event taking place as we know dogs can sense spirits and abnormal events. There is also a shadow on the floor of someone standing at the door although there is nobody there. We can also see a mirror in the poster, in the mirror you can see the reflection of the dog and you can see the cot, however the baby is not in it, this could represent that something (a spirit) wants the baby. A persuasive technique on the poster is a critics review on the film, “your sleepless nights are about to return”, this statement made by a critic will persuade people to go and see the film who like horrors as they go to see horrors to get a rush of fear. “The most anticipated horror event of the year”, this quote on the poster suggests that the film is not like any other horror film out.

The information is important that is on the horror poster as it shows from a critic you are going to get scared and this is why people go to see a horror. It also says that the movie is coming soon, this shows the readers that it is not out yet but to keep looking as it will be out soon.

The poster is effective as it shows abnormal events taking place, e.g. the baby missing in the mirror, this is a type of event that people tend not to see but hear about and they want to see it. The poster communicates effectively with the audience as it states that it is coming soon and also has a critics view on the film written on the poster. The poster is not offensive in any way but it does not state a BBFC age restriction, this could give people underage a false hope to see the film.

Poster Analysis - Drag Me To Hell

The main colours used in the above poster for the movie “Drag Me To Hell” are the women's blonde hair, the black sky and the red of the fire. In most horror films the blonde girl is the first to die. This is because they are normally the most silliest characters on the film. She is obviously the main character in the film otherwise she would not be in the film poster. This film is non stereotypical horror film. The hand that is grabbing the women’s neck helps us to believe that the film is going to be a horror film. The white text that is placed on top of the really jumps of the page and grabs your attention. The small text below the film title is in an orange colour which fits with the fire underneath the text. The women's coat blends into the fire and the sky which links the whole poster together. The white text above the tile gives us a short explanation about what happens in the film. The main figure in the poster is a women screaming with fire around her. This symbolizes death. An object in the poster is someone’s hands dragging the women down into the flames, this shows that someone wants this girl dead. This gives the viewers an idea of what the film is to do with and what might happen. In the background there are houses, it looks like a normal setting, somewhere where you would not expect something bad to happen.

From looking at the film poster the intended audience they would be targeting will be people who are interested in horrors. According to Pearl and Dean the age group would be 15-24, also slightly more males would rather go and see the film, this could just be because of the genre as males are more likely to go and see a horror than females are.

The genre of Drag me to Hell is a horror. We know this due to the dramatic images on the poster. The star in the poster has been used as the USP (unique selling point). There are no expert witnesses quoted on the poster. pleasures that are promised by the poster will be danger, fear, fire, possibly death if not someone trying to kill. The attention is gained threw shock. As the images are graphic and different it draws the viewers in as they have not seen a poster like it before. It will make the audience think what will happen and will want to see it to find out. The tag-line on the poster, “Christine Brown has a good job, a great boyfriend, but in three days, she’s going to hell”, shows that the character (Christine Brown) has got a bad spirit after her and wants her to die as she has done something bad. This makes the audience sure that the films genre is horror.

The poster has important information on it, for example it shows who is the production company (Ghost house productions). This is important as the production company will get more noticed, also if they have a good reputation for their films they will get more people going to see the film as they will believe it has come from a good production company.

I believe the poster is effective as the images are believable and look dramatic. This poster is also very different to a lot of horror posters, this would make me want to see it. I believe it connects effectively with the audience as it gives information in the tag-line which the audience would be interested about. The tag-line gives a bit more information on what the film is to do with. I do not believe the poster is offensive in any way.

Poster Analysis - Sorority Row

The main colour in the sorority row poster is dark colours, grey and browns. These dark colours represent fear. Dark colours represent fear as not many people like the dark. Darkness can also link with death as when you die you get berried underground which is also dark, this could link with the poster as there is a drip of something on the bottom right, this could be mud. There are two different symbols in the poster, one is the drip, this could be blood or mud as I said earlier. The other symbol is the red X inbetween the words Sorority and Row. This symbol represents danger, as it could be a sign of death and the colour red shows fear. The main figures in the poster is girls who look like they are been tourchered. All the pictures look like reaction shots of the girls when they are in danger. From looking at the main images in the poster, we can see the film is set on teenage girls and it is a horror film. The background is plain, this does not matter, as the main image is so strong, this could be put on a blank background to make sure nothing takes the audiences attention away from the tourture pictures. The message in this poster is mostly primarily visual due to the strong images shown; we know the girls are in pain due to their reactions. It is also verbal due to the tag line. I believe teenage girls who enjoy horror films in the age range of 15-25 will be persuaded to this film as they can relate to the lifes these girls use to have- before the torcher. Many stars in the film are used as the unique selling point as this is the only thing in th poster that the audience can see that it is a horror film due to the blank background. From the poster we can see that the aundience that go and see this film are promised to see a group of girls that could be friends get tourchered and maybe killed. The tagline “the sisters of theta pi are dying to keep a secret” comes across effective to the audience as shock, this tagline also gives the audience an insite into the film as we now know someone is keeping a secret, this could be why the girls are getting torchered.
This poster is effective as it shows the audience what they will want to see in a horror, fear, death and torcher. The poster does not have an age concent on; this could give people underage false hope as they could be to young to see it.